ROK Financial Frequently Asked Questions
This ROK Financial FAQ covers every common question from small business owners — from basic company information to detailed eligibility requirements, rates, fees, and the application process. All answers reviewed by our CFP advisory team.
About the Company
What is this company and how does it work?
A marketplace lender — not a direct lender — connecting small businesses with 75+ vetted lending partners through a proprietary LoanTech platform. Founded in 2020 by CEO James Webster in Great River, NY. Nearly $2 billion in funding facilitated for 20,000+ US small businesses.
Is this a legitimate lender?
Yes. Yes — BBB A+-accredited since 2020. Maintains 4.8/5 stars on Trustpilot from 1,084+ verified reviews and 4.9/5 on Google. Registered at 3500 Sunrise Hwy, Bldg 100, Great River, NY 11739, and can be reached at (833) ROK-FUND.
Is this a direct lender or a marketplace?
No. This operates as a marketplace connecting businesses with 75+ third-party lending partners. This model benefits borrowers by giving you access to multiple competing offers from one application, rather than applying to individual lenders one at a time.
How does the company make money?
A service fee applies after funding — disclosed before acceptance. The exact amount varies by product type and loan amount and is disclosed in full before you accept any offer. There is no application fee.
Eligibility & Requirements
What credit score is required to qualify?
No minimum credit score requirement — a major advantage over traditional banks. Businesses with credit scores as low as 550 are accepted. Credit scores below 600 may result in higher rates or fewer available products, but Our goal is to find funding for every qualifying business regardless of credit history.
Can startups apply to us?
Yes. Businesses operating 6+ months qualify. Some products — such as startup-specific funding — have no time-in-business requirement. This makes ROK Financial far more accessible to new businesses than most traditional lenders, which typically require 2+ years of operation.
What documents are needed to apply?
For most this products, you need: (1) 3–6 months of business bank statements, (2) a government-issued photo ID, and (3) basic business information including EIN, address, and industry. SBA loans and amounts above $1M may require additional documentation such as tax returns, P&L statements, and business licenses. Your your advisor will guide you through exactly what's needed.
Which US states are served?
Businesses in all 50 US states are served. Certain products, rates, or terms may vary by state due to local regulations. Your your advisor will confirm availability for your specific state and situation.
Rates, Fees & Terms Explained
What are Our interest rates?
ROK Financial does not publish specific rates publicly because they vary by lender, product type, credit profile, and loan amount. General ranges: term loans 7–35% APR, SBA loans prime + 2.75–4.75%, lines of credit 10–40% APR, MCAs use factor rates of 1.15–1.45. All rates are disclosed in full before you accept any offer.
Is there an application fee?
No. Applying to us is completely free. A professional service fee may apply after you receive funding — the exact amount depends on the product and lender and is disclosed before you accept any offer.
Are there any hidden fees?
No. Full fee transparency is our policy — all costs are disclosed before you accept any offer. Some customers have noted surprise at the professional service fee; we recommend asking your advisor for the exact fee amount upfront before proceeding.
Application & Funding Process
How fast is approval and funding?
Our LoanTech platform processes 80% of applications within 4 hours — compared to the industry average of 7–10 business days. Once you accept an offer, funds typically arrive within 24–72 hours. Same-day funding is available for qualifying businesses who submit complete documentation early in the business day.
Does applying to us affect my credit score?
No. Our pre-qualification uses a soft credit inquiry only, which does not impact your credit score. You can check your options with zero risk. A hard credit pull may occur later if a specific lender requires it for final approval — your advisor will always inform you before this happens.
How do I get in touch with the team?
Contact the team at (833) ROK-FUND. Business hours are Monday–Friday 8am–6pm ET and Saturday 8am–4pm ET. You can also apply online at rokfinancial.com and a dedicated advisor will contact you within hours.
